Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton advertising (Wikipidea 2009). As the one of media, news production is concerned with media ethic. The reporter of news production should be the one who play the role to represent the situation and show that what is going on in the area or in the world. The ethic of news production should be not bias and there is no subjective. The news that the reporters pick up to represent to people should be relied on the truth and does not subjective. However, it is difficult to say that no bias or subjective to represent the news in these days because many factors that influence to the reporters to chose the topic of the news. Then sometimes it might be wonder if they have the ethic when they represent the news.
If we compare the news productions process in Thailand and U.K we will find that some are quite similar. However, it is different in some ways of the process of the news production as well. For example of similarity is the process of getting news. There are a number of ways that the reporters will get the topic or the source of the news such as press releases which is a written statement circulated to the news media, providing information in a readily digested form for journalists to use. A press release may be re-written in their own style of news reporter and make it becomes a new story. This is the common thing that we have seen both in Thailand and in U.K. Next one of sources of the news is press briefings. Press briefings can be both formal and informal. They are provided by governments to pass information to the news media either on or off the record. “Off the record’ means that the information is unofficial and the journalist is not expected to divulge where the information came from ( Rayner and Wall 2008). Sometimes we can say this is the lobby system from the government or in a large organization to represent their information. They want their information or news represent to the public in the way they want. The other sources of the news that both Thai and U.K reporters can get the news from is public relation through public relations consultants for famous person or celebrities, who want to keep themselves in the public eyes.
Beside of the news sources the other things that similar in process of production news in Thailand and U.K. is newsroom roles. The newsroom is the centre of the news operations where the journalists use for working and return to prepare their stories. And they both have news editor who plays the important role to chose the topic on news and decide that which news should be represented and also who is one responsible for all concern if the news has been launched and make other people defame or redress.
One thing that similar in the news production in Thailand and U.K. is the topic or headlines on the news most of the time only in the center of the country such as capital city where the national institutions are situated for example government parliament and government offices. For the remote area sometimes might be overlooked from the reporters. They can use agency for finding the news instead of reporter go out to the remote area as we call them ‘stringer’.
The different thing that we can see in the process of news production in Thailand and U.K is the quality of reporters. It seems most the reporters in Thailand are young. Some are just graduated and no experiences in the field. If we analyze the news reporters from U.K. we can think that they might be have much more experiences and specialize in the field because their news can represent in many countries so it means their quality are acceptable in the nation and in other countries. For Thai reporters, their news can sell only in Thailand it quite difficult to sell in other countries because of its quality as well.
In U.K the competition is quite high then the reporters do not share information or the news to other organizations but we can see this happen in Thailand where the reporters share their information or even copy their information or story of the news to other reporters.
Both of journalists in Thailand and U.K are under a lot of pressures to produce the message of the news. It is influenced by many factors both of people and organizations. So the feasibility of ethical news production in Thailand and U.K. is depends on people and organizations as well. It is difficult to say that there is no bias or subjective in the news productions. Both of the reporters in Thailand and U.K are rely on the sources of the news and concern with commercial in business to make the profit for organizations. So sometimes news media must take care not to upset their sources of news and avoid presenting anything that upset their advertisers then the news that we have seen might be not what the reporters want to present and the ethical sometimes was ignored by some journalists. Ethics is just only a rule but it does not the law as long as the news is still influenced by people it is difficult to think about the truth and non bias in the news production in both countries or even in the this global village.
In my opinion, in U.K. the reporter can accommodates media ethics better than in Thailand because of the cultural norm and economic factor. And also ideology is different. For example, In Thailand we have no freedom to represent the news about the dynasty. The news which concerns the dynasty must come from the organization that working for the dynasty. But it is different in U.K. they can represent the news of their dynasty by their point of view. The economic of reporters is one that can influence the news because of some reporters in Thailand are young and no experiences then their salary are quite low. If any source offer money or any bribe to them it quite easy to make them decide to accept it to make the bias in the news. I think in the U.K. there are more professionals journalists and their incomes are higher than journalists in Thailand. It gives them the freedom to write the news than us so it easier to deny for the bribe that the sources offer to them.
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